King County's work to help get the word out about recycling programs and services to non-English speaking constituents has been honored by the Public Relations Society of America (PRSA).
StoryKing County’s work to help get the word out about recycling programs and services to non-English speaking constituents has been honored by the Public Relations Society of America (PRSA).
The PRSA’s Puget Sound chapter has awarded the King County Solid Waste Division’s Spanish language curbside recycling education program – “Recicla más. ¡Es facilísimo!” two certificates of excellence.
One certificate is for radio advertising, multicultural communication category, recognizing the ad’s creators for research into the audience needs and identification of cultural elements that resonate with the audience, making the radio ad groundbreaking in its approach.
The second certificate of excellence in community relations, government category, was awarded to the Solid Waste Division for the “Recicla más” program design. The program uses research on audience needs and knowledge to form the framework of the program, incorporates community based social marketing tactics, and includes Hispanic/Latino community members in planning, implementation and program design improvements.
Specifically, the program recruited and trained Spanish-language education advocates, “facilitadoras de reciclaje,” who are leaders in their community and who served as a bridge to reach Spanish-speaking constituents to teach recycling basics.
“We have designed this campaign to meet the education needs of the Hispanic/Latino residents in King County. Recycling education outreach to Spanish-speaking customers increases their awareness of available curbside recycling options, and helps us reach our countywide recycling participation goals,” said King County Solid Waste Division Director Pat McLaughlin.
“The King County recycling campaign in 2013 was one of the best experiences I have had working at KKMO and I’ve seen a lot of valuable information communicated to our community about how they can save the future environment of our region and the planet,” said Edgar Solares general sales manager from Spanish radio station KKMO. “I hope King County continues to provide this information to pass to the new generations.”
Recicla más. ¡Es facilísimo! begins its fourth year in 2014 by expanding the Facilitadoras de Reciclaje, updating and adding to its web content, continuing the Hispanic/Latino media partnership, and incorporating community liaisons into long-term advocacy and planning.
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The King County Solid Waste Division provides environmentally responsible solid waste transfer and disposal services in King County. The division operates eight transfer stations, two rural drop boxes, and the Cedar Hills Regional Landfill – the only operational landfill in the county. The division works closely with its stakeholders to continue its national leadership in waste prevention, recycling and environmental stewardship.