King County Solid Waste Division's outreach campaign encouraging recycling to the Spanish-speaking public has been honored as "Recycler of the Year" by the Washington State Recycling Association (WSRA).
StoryKing County Solid Waste Division’s outreach campaign encouraging recycling to the Spanish-speaking public has been honored as "Recycler of the Year" by the Washington State Recycling Association (WSRA).
King County’s “Recicla más. ¡Es facilísimo!,” (Recycle more. It’s easy to do!) campaign took home the WSRA’s Recycler of the Year award in the public education category. The award spotlights the County’s “…outstanding contributions to strengthening and expand recycling and waste prevention practices across the state.”
“Recycling education outreach to our Spanish-speaking customers increases their awareness of available curbside recycling options, and helps us reach our countywide recycling participation goals,” said King County Solid Waste Division Director Pat McLaughlin.
The “Recicla más” program uses research on audience needs and knowledge to form the campaign framework, then delivers specific messaging through community based social marketing tactics.
Hispanic/Latino community members are involved throughout the program, including planning, implementation and program design improvements.
Specifically, the program recruited and trained Spanish-language education advocates, “facilitadoras de reciclaje,” who are leaders in their community and who served as a bridge to reach Spanish-speaking constituents to teach recycling basics.
“Recicla más. ¡Es facilísimo!, begins its fourth year in 2014 by expanding the facilitadoras de reciclaje, updating web content, continuing the first of its kind Hispanic/Latino media partnership, and incorporating community liaisons into long-term advocacy and planning.
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