Responsible Recycling Task Force
SOCIAL MEDIA TOOL KIT
In 2018, SWAC and MSWMAC formed the Responsible Recycling Task Force (task force) to respond to changes in international recycling markets and develop a coordinated approach to improving recycling in the region. The task force consists of representatives from King County, the City of Seattle, cities in King County, solid waste haulers, and stakeholders.
One component of the task force's work was to create a Recycle Right Communications Consortium that would develop consistent, uniform messaging on how to recycle right that could be shared with local jurisdictions at no cost.
The following materials include talking points and FAQs, a social media tool kit, branding and logos, and advertisements jurisdictions can use to help spread the message of recycling right.
Questions regarding the materials can be directed to King County Solid Waste Division Communication Specialist Matt Manguso at 206-477-7914.
Materials are branded for King County, but cities and haulers can use the customizable versions to add their own logos. You will need Adobe Illustrator and other software to add your specific logo. You can browse materials by category (below) or view the full social media tool kit.
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Beginning in June 2021, King County Solid Waste Division will require self-haul customers visiting its transfer stations to verify they live or do business within King County's 37-city and unincorporated service area, which excludes the cities of Seattle and Milton. Download and share information using our social media toolkit Download PDF 75 K. The images below are also available for download. Click the magnifying glass icon to enlarge images/start slideshow or the link icon to download a specific image or video.
These materials are branded for King County. For customizable versions of these materials please contact Solid Waste Division Communications Specialist Matt Manguso online or at 206-477-7914. You will need Adobe InDesign and other software to add your specific logo. Before customizing the materials, please review the brand guidelines Download PDF .
Frequently asked questions
Half-page fact sheet
Social media videos, images and web content
Working with C+C, the Consortium developed recycle right branding, transit advertisements and radio ad copy. Before using these assets, please review the brand guidelines Download PDF .
- English - 300x250 Download PDF
- Spanish - 300x250 Download PDF
- English - 300x60 Download PDF
- Spanish - 300x60 Download PDF
- Digital bulletin - sports bottle - 1400x400 Download PDF
- Digital bulletin - sports bottle - 840x400 Download PDF
The following talking points explain the status of recycling in King County and tips on how to recycle right that elected officials and outreach specialists can use when communicating with the public about recycling right.
The videos below can be used on social media sites as is. Videos have been created in English and Spanish to spread the message as far as possible.
- King County Recycling: metal cans (with King County logo) - Spanish Download video file
- King County Recycling: metal cans (no King County logo) - English Download video file
- King County Recycling: plastic bottles (with King County logo) - Spanish Download video file
- King County Recycling: plastic bottles (no King County logo) - English Download video file
- King County Recycling: yogurt (with King County logo) - Spanish Download video file
- King County Recycling: yogurt (no King County logo) - English Download video file
Stop motion videos
Talking bin TV spot
In 2021, the Recycle Right Communications Consortium, which includes commercial haulers, worked to harmonize language on how people can put out extra garbage, recycling, and compost for curbside pickup. The language and icons included below can be used on bill inserts, newsletters, and other digital/print materials. Customers should be aware haulers may charge extra depending on the items and the amount put out.
In 2021, the PaintCare program launched in Washington. This program helps connect customers with locations where paint, stains, and primer can be dropped off for recycling. The tool kit provides language, handouts, and photo resources. Questions about the tool kit, PaintCare, and hazardous waste can be directed to the Hazardous Waste Management Program communications team at firstname.lastname@example.org.
Social media is one of the easiest ways to spread the message on how to recycle right. To take advantage of this resource, the consortium developed ready-made social media posts that can be used on Facebook, Twitter and Instagram. Post numbers correspond to the images below.
Click a magnifying glass icon to enlarge images/start slideshow. Click a link icon to download a specific image or video. You can also view the full social media tool kit or download the Recycle Right social media captions Download Microsoft Word document .
Department of Ecology
Seattle Public Utilities
Recology King County
- King County services external link
- Recycling 101 external link
- How the Cascade Recycling Center operates (materials recovery facility in Woodinville) external link
- Single stream recycling explanation external link
- What is contamination? external link