The Election Center, a nonprofit organization dedicated to promoting, preserving and improving democracy, announced winners for its annual professional practices awards today. King County Elections took home the "Democracy Award for Best Practice" for their 2017 media campaign,"Why Vote."
The campaign sought to further King County Election's mission to make voting easy and accessible to all, regardless of ethnicity or income level. It featured two videos, the "Multiplier Effect," an animated spot designed to illustrate the importance of voting, and "The Struggle," a more somber depiction of the hard fought battle for voting rights in this country.
"We wanted to send the message that your vote matters and you shouldn't take it for granted," said Director of Elections, Julie Wise. "And with all the noise out there right now, we knew we needed to do something fresh and even a little provocative."
King County Elections partnered with Seattle-based public affairs agency Mammoth on the campaign, which ran on network and cable TV, YouTube, connected TV, and social media platforms. It also aired in movie theatres across the region.
The Election Center is the preeminent organization for training and certification of election and voter registration administrators. Awards were announced at the annual conference in New Orleans, which included hundreds of election officials from across the country.
The full professional practice paper, as well as information about how to register and vote, can be found on the King County Elections website.