The Promotora model is a culturally sensitive, lay health educator for the Latina community. It has been used throughout the United States to address domestic violence, chronic disease, and oral health.
- Promotores de Salud
- Promotoras Increasing Access to Breast Cancer Education and Screening for Latinas
At the core of the Promotores program is the recruitment of Latino community members who because they live in the community and have shared experiences, possess an intimate understanding of the community's social networks as well as its strengths and challenges. Because of these connections and knowledge, they are well placed to function as health navigators to work within their own Latino communities to assist Public Health - Seattle & King County.
The Promotores program extends the ability of the Application Workers and Health Educators on the Access and Outreach team, as the promotores have a unique ability to reach into their networks of friends, family, neighbors and deliver information from a trusted source. Although many of our staff is bilingual and bicultural, their education level and the fact that they are government employees can sometimes create additional barriers for segments of the community.